1) Rent a Senior E-mail
List
Just like you can rent mailing lists for sending mail, we'll show
you where you can rent 1.3 million email addresses of seniors. Of
course, you may only want those in your area and you can select those
you desire by zip code.
Download
"How to Build an E-mail List of Seniors" - PDF
2) Inexpensive Ads on Local Senior Web Sites
There are dozens of senior web sites focused only on seniors in
your area. Just for fun, I did a search on �Columbus Ohio Senior.�
Here's what I got without looking any further:
http://www.columbuswired.net/SeniorLiving/default.htm - Ohio's web magazine - $20/month
http://www.hec.ohio-state.edu/famlife/aging/ - the Aging in Ohio web site
http://www.oshpra.org/mends.htm - the Retiree Association of the Ohio State Patrol
The ads are very inexpensive ($20 -$50 per month) and thousands
of seniors can see your ad to subscribe to your free senior newsletter.
3) Subscribe to Our
SeniorLeads Service
We advertise on the national senior web sites asking seniors if
they want receive free financial information. If you subscribe
to our SeniorLead service, we give you the leads for your area.
You pay us $18 for each prospect we get for you. See
more information about the Senior
Leads program.
4) Get Email Lists from
Your Senior Clients
Ask your senior clients for list of email addresses they may have.
They may be willing to share them with you or make a solicitation
for you. For example, say you have a client that belongs to the
local senior garden club with 250 members. Your client may be happy
to give you a copy of that list or solicit the members on your
behalf with the following email:
Dear Folks,
Bob Smith has been my financial advisor for the last three years.
He has an excellent newsletter for us seniors called �SeniorFinances,�
and you can get a free subscription. Each issue contains articles
on where to invest for more income, items on insurance like long-term
care, tips on reducing your income taxes and estate planning,
etc. To get a free email subscription, just click here.
Stu Svenson
President
Use these resources and in a year's time you can easily have a
1,000 senior email addresses in your area. You can stay in
front of them for FREE and have a continuous drip campaign. These
contacts will not only lead to new clients but also:
Invitations to speak at their clubs
Invitations to write articles for their newsletters
Referrals to seniors not even on your list
Newsletter Questions and Answers
Who is the newsletter written for?
An audience in their late 50s and over. The articles appeal to
people concerned with pending retirement or who are already retired.
What do the articles cover?
The stock market, bonds, annuities, long-term care, taxes, insurance,
funds, estate planning, and retirement financial issues.
How is this newsletter different?
You will get responses from your prospects and clients. Every
article is a mini sales letter asking for them to call or send
in for a brochure or handout or analysis, etc. In all cases, I
will supply you with a copy of the item to send or tell you where
to get it (or you can substitute your own literature). These requests
set you up to close more sales. Each edition of the newsletter
comes with a request coupon for your prospect to return for information.
What if I don't sell insurance (or funds, stocks, etc, etc)?
Each issue comes with extra articles. Since we distribute the newsletter
to you in electronic format (via email) it's easy on your computer
to just swap one article for another. So if an article does not
apply to your business, just swap it out. In addition, we have
a database that you can access with well over 100 articles dealing
with issues other than investments, covering LTC, annuities, estate
planning, and life insurance. You can simply cut out the investment
articles and replace with others. The newsletter comes to you electronically,
so it's a simple matter of cutting and pasting with your word processor.
What about compliance?
The articles are FINRA filed and reviewed, and you can access a
copy of the FINRA letter with each issue. However, we always give
you the extra articles, and since you can amend the newsletter
on your computer, you can add any disclosure that would make your
compliance person happy. Some subscribers take the best article
from each issue, use it as a sales letter, and find that compliance
will quickly approve a one-topic sales letter. Other clients submit
the entire newsletter for compliance review and given the time
delay, just send it out the following month. The articles are not
time sensitive so you can use any issue for any month.
Click
here and select "take tour" to see how it works!
Important note: This product
is not covered under our guarantee program. |
