Becoming the most recognized, most respected
and most utilized professional in your town requires some very strategic
networking, NOT marketing. Most professionals will spend thousands
of dollars on advertising, direct mail, telemarketing, newspaper
inserts, etc. YET, the most cost-effective and efficient way to
position yourself as the expert in your town is to secure mutually
beneficial relationships with other leaders in your town. Why? Because
they already have the respect of their clients, patients, members,
etc. These people are YOUR potential patients/clients. Knowing how
to quickly "tap into" thousands of people in a
short period of time can have a dramatic effect on your practice.
What others say about you is 100 times more effective than what
you say about yourself. PLUS, when a person talks to someone they
already trust and respect...and they are referred to another professional...they
are 92% more likely to use that professional vs responding to an
ad. |
