Javelin Marketing Blog

“I’m dong the same seminar I’ve been doing for years and the attendance is really off,” complained the rep.  Implicit in his compliant was the expectation that if you keep doing the same things it keeps working.  Allow me to offer this definition of insanity:
“When  you keep doing the same things over and over expecting [...]

In selling yourself and your financial services, it’s critical to realize that we live in a culture where prejudging is epidemic. Investors love to form opinions with almost none of the facts. Just listen to any economic prognosticator on television or your clients’ opinions about the stock market to see what I mean.
This [...]