Javelin Marketing Blog

Professionals new to marketing make the mistake of taking their cues from big business. Don’t market or advertise your services as big businesses do as your context is not the same. The main issues hinge on the difference between “push and pull” and “branding.”
Push and Pull
Large companies use the “pull” method of marketing. General Motors [...]

Some financial professionals use prospecting methods that produce the wrong prospects (i.e.; bad sales leads). I define a wrong prospect as someone who is not really interested, not qualified or hard to deal with. In essence, someone who wastes your precious time and, if they do become a client, they consume so much of your [...]