Branding Yourself is Nonsense

~ Wednesday, July 9th, 2008

Professionals new to marketing make the mistake of taking their cues from big business. Don’t market or advertise your services as big businesses do as your context is not the same. The main issues hinge on the difference between “push and pull” and “branding.”
Push and Pull
Large companies use the “pull” method of marketing. General Motors [...]

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