Javelin Marketing Blog

Some financial advisors and insurance agents use prospecting methods that produce the wrong prospects. I define a wrong prospect as someone who is not really interested, not qualified or hard to deal with. In essence, someone who wastes your precious time and if they do become a client, they consume so much of [...]

Some people in sales think a sales lead is a name from a list. That’s not correct. A name from a list is not a sales lead–it’s a suspect, a total stranger and it does not matter if they meet some criteria (e.g. age, occupation, net worth). A true sales lead meets your criteria AND [...]

In recent weeks, three insurance FMOs (field marketing organizations) have chosen Javelin Marketing to assist their insurance agents, annuity producers and LTC producers with insurance leads , annuity leads and long term care leads. A research study by Javelin Marketing found that the #1 challenge of insurance and financial producers is finding new clients. Javelin [...]