Archive for the 'sales conversation' Category

Every Financial Sale is an “Unsell” plus a New sale

~ Tuesday, October 28th, 2008

So many mutual funds have problems with poor performance, high fees, excessive tax impact; it is simple to show a prospect why the funds or managed account you offer is better. However, realize that your prospect has some allegiance to their existing holdings even if those holdings have been poor performers. The inertia to do [...]