Archive for the 'leads' Category

How to turn leads into sales

~ Tuesday, June 17th, 2008

Some people in sales think a sales lead is a name from a list. That’s not correct. A name from a list is not a sales lead–it’s a suspect, a total stranger and it does not matter if they meet some criteria (e.g. age, occupation, net worth). A true sales lead meets your criteria AND [...]